واقع استخدام البنوك الإسلامية لتطبيقات الذكاء الاصطناعي في التسويق الرقمي : دراسة حالة بنك السلام الجزائر أنموذجا

Abstract EN

The great leaps in the use of technology in various economic fields in general and Islamic banking in particular has led to an increase in the use of economic intelligence in its various departments, especially marketing, so the problem of this study revolves around the knowledge of the impact of the use of artificial intelligence.

intelligence techniques and their multiple capabilities on the effectiveness of digital marketing methods for public and Islamic banking institutions.

in order to answer the problem, the main hypothesis came that artificial intelligence helps to make digital marketing methods more intelligent, effective and appropriate for the consumer.

given the importance of the subject and its complexity and the attempt to understand all its elements, the descriptive approach has been adopted while trying to expose the general concepts, especially with regard to e-marketing and artificial intelligence.

we find the analytical approach while carrying out the process of analyzing the data and figures contained in the research, and al salam bank Algeria was taken as a case study to measure the reality of the use of intelligence applications economic in digital marketing in Islamic banks, and the study concluded that artificial intelligence has made social networking sites such as facebook, twitter and other means that facilitate electronic marketing campaigns provided by Islamic banking institutions.