إدارة الصراع الثقافي و دورها في عملية إندماج المؤسسات الاقتصادية : دراسة نظرية و تطبيقية لحالة إندماج شركات متعددة الجنسيات

Abstract EN

This research aims to highlight the problem of cultural conflict in the process of corporate, where we tried to identify the concepts, theoretical approaches related to cultural diversity as a factor in the emergence of cultural conflict and the ways to manage this conflict in order to make the merger process succeed.

Through this research, we have found how the cultural diversity management is so important to reduce the conflict associated with mergers by adopting a strategy aimed at understanding differences in culture and turning them into a source of wealth instead of being a source of conflict.