تأثير الأسرة النواة على القرار الشرائي للأجهزة الكهرومنزلية : دراسة ميدانية بولاية تيسمسيلت

Abstract EN

The aim of this study was to determine the roles of nuclear family members and their influence on purchasing decision Highlight the differences between them by changing the purchasing parameters of the product To achieve this, the researcher collected the necessary information through a questionnaire Distributed to a soft sample of the community (Tissemsilt state) with a size of 127 singles It was subjected to an analytical study using the spss analysis program.

The study found that the purchasing decision of the nuclear family is affected by the price of the product more than double the other determinants, The roles of family members vary according to these determinants.