التسويق المباشر و دوره في تعزيز الصورة الذهنية : "دراسة عينة من مستهلكي منتجات Biolina بيولينا عبر الفيس بوك"

Abstract EN

The goal of this study is to highlight the role of the direct marketing in building the mental image of the products of the Biolina company via Facebook.

For this purpose, a sample of the consumers of Bioline products was studied through an electronic A questionnaire on Facebook.

The collected data was analyzed using the SPSS 26 software.

This study brings out several results, the most important is the existence of significant statistically relationship between the direct marketing and the dimensionsof the mental image represented by the cognitive dimension, the emotional dimension, and the behavioral dimension.

of the consumers of Biolina via Facebook.

In addition.

We can note that direct marketing of biolina products via Facebook by sharing photos and videos with its users contributed to building a faster mental image in addition to its low costs.