تحديات التجارة الإلكترونية و أثرها على النشاط التسويقي خلال جائحة فيروس كورونا بوابة التجارة الإلكترونية بدولة قطر كنموذج للنجاح و التحدي خلال جائحة فيروس كورونا (2019-2021)‎

Abstract EN

This study aims to know the challenges of e-commerce and their impact on marketing activity, especially in the period of the Corona Virus By relying on the descriptive analytical approach and we took, for example, e-commerce in the State of Qatar, due to the success and growth of e commerce during the period (2019-2021), It contributed to providing, exchanging and distributing data, information, services and products to all individuals, institutions.

Through this study, we found that in order for the e-commerce process to succeed, a technological infrastructure must be available, especially in our Arab world Who knows the problems, challenges and difficulties in the practice of electronic commerce, and marketing activity is one of the most prominent works carried out by institutions, and with the advent of the Internet and electronic commerce, it has become easy for individuals to obtain their needs from their homes, especially with the spread of the virus, but these operations are not without problems and difficulties such as Trust, security and privacy.