الصحافة الإلكترونية : بين النموذج الاقتصادي الجديد و إشكالية التمويل

Abstract EN

The article highlights business models adopted by electronic newspapers as a large-scale activity requiring new stages of production, distribution and consumption.

Although considered a free business, the electronic press needs resources adapted to the new environment, as well as modern equipment to keep pace with the digital age, with many challenges such as new media transformation and traditional media competition.

The researchers try to focus on the sources of funding for the electronic press, such as advertising revenues, the marketing of digital content, physical and virtual material, the provision of research services.

The study concluded that today's electronic newspapers are aware of the problem of financing, mainly because of their blind presence, the lack of sustainable economic models that enable them to establish themselves digitally, and the lack of monitoring of the source diversification strategy.