إدارة الموارد البشرية المستدامة و دورها في تحقيق التألق التنظيمي : دراسة ميدانية في شركة كرونجي للمشروبات الغازية و المياه المعدنية

Abstract EN

The current study aimed to clarify the impact that human resources management can play in order to achieve organizational brilliance.

the study was applied in Kronji company for soft drinks and mineral water, and in order to address the problem of the study, the following question was raised : is there an impact and correlation between sustainable human resources and organizational brilliance ? the study reached a number of conclusions reached by the study, the most important of which is that a number of employees in the company in question suffer from working for more than (8) hours a day, which negatively affects the time allocated to spending with family or friends, and personal responsibility, as it appears that employees are responsible for their behavior and they respond to the effects of their performance in the work environment, and on the basis of the conclusions, the researcher made several recommendations, the most important of which are : the management of the company in question should increase investment in the company’s human resources and focus on its long-term development, renewal and development, and involve them in training courses with added value and strive to achieve the welfare of employees.

from positive effects, the company will reap its benefits in the long run.