"الصورة" و بناء الهوية الرقمية : بين الحقيقة و الوهم في العوالم الموازية

Abstract EN

The "image" is among the most important pillars that form the building of the digital identity of the of social networking sites users, and therefore it serves as the window that distinguishes millions in these open spaces of parallel worlds.

According to statistics, we can notice a great concern from sociologists and psychologists to this immersion in social networking sites.

Social communication, which created a digital anthropology that calls for study and analysis, especially with regard to behaviour.

We aim through this study to provide a reading of the reality of the digital identity through the “image” that is an interface for those behind the screen, and its impact on building the rest of the real relationships, especially since many social networking sites users resort to false identities that are not real or even for impersonation and counterfeiting and other things.

The methods that we will try to reveal through the study.

Among the most important results reached is that the image in its physical sense does not often present the actual image of the person, but rather a representation of what he sees and wants, and the image creates an area of illusion in building human relations, especially since the virtual identity does not often convey the reality of the individual, but rather creates a false reality surrounded by various applications and modifications that impose extreme human trends that seek perfection through the "image".