الشبكة الاجتماعية دليل جديد لتسويق السياحة المحلية في الجزائر

Abstract EN

Tourism professionals are taking over social networks as trump cards for their communication policy.

Based on the idea that every traveler trusts in those predecessors, the tourism industry is investing in digital platforms to share photos, stories and videos to better know and retain their customers.

In this research, we will try to find out the reality of the digital identity in social network platforms, their effectiveness and plans in marketinglocal tourism work in Algeria .In addition, we have to seek after the role of digital influencers and their integration in tourism communication strategies.

The search results presented the idea of the most beautiful areas of Algeria for local tourism in the first place with a rate of 41.66%, the emotional appeal by 51.72% related to the emotions and feelings of the followers of tourism videos.

So, the category of solutions to improve reception facilities, care and preparation comes first with a rate of 46.15%.

and the National Office for Internal Tourism ranked first among the main actors, with a rate of 35%, at the end, the category of historical and cultural frameworks, topped up the table of reference frames, with a rate of 46.66%.