فعالية العلاقات العامة الإلكترونية في إدارة أزمة كورونا : دراسة تحليلية لصفحة وزارة الصحة الجزائرية على موقع الفايسبوك

Abstract EN

This scientific study aims to reveal the effectiveness of electronic public relations in managing the corona crisis of the Algerian ministry of health, as the country has lived through a phase of fear in the period of the spread of the corona pandemic, which prompted the Algerian ministry of health to be keen on the health crisis through Facebook, in which we relied on the method of content analysis and content analysis tool, analyzing a sample of the publications of the ministry of health.

One of the results reached is the reliance on the Arabic language in the management of the corona crisis through the Facebook page, the activities adopted, namely preventive measure as well as awareness campaigns, while the main actor in the management of the epidemic is the Minister of health and the official spokesperson, as well as relying on the media strategy in its management