دور عمليات ادارة المعرفة في تعزيز جودة الخدمات المصرفية : دراسة استطلاعية لآراء عينة من موظفي المصارف الاهلية في تكريت

Abstract EN

: This study aimed to identify the impact of knowledge management processes in its dimensions (diagnosing knowledge, generating knowledge, storing knowledge, distributing knowledge, applying knowledge) on the quality of banking services in its dimensions (dependency, response, safety, empathy, tangibility) for a number of operating private banks.

in the city of Tikrit.

The researchers used the descriptive analytical approach in the study, where the study population consisted of bank employees (Ashur Bank, Bank of Economy, Investment and Finance, Gulf Investment Bank, Iraqi Bank for Investment and Finance, United Investment Bank, Mosul Bank).

Finance and Investment, Bank of Baghdad).

A questionnaire was distributed to a random sample of (50) employees from the mentioned banks.

The results showed a statistically significant correlation between knowledge management processes and the quality of banking service from the point of view of the study sample members.

The study also recommended the necessity of building a solid knowledge bank's employees to meet the needs and desires of their customers.