المقاولاتية الحرفية بالمجتمع الجزائري بين التوجه و التحديات

Abstract EN

The issue of artisanal entrepreneurship at the present time is one of the issues that has aroused the interest of sociological researchers, business administration and even government agencies, given the potential for stimulating the local economy, promoting social development and orbing unemployment on the one hand, and preserving the country's cultural heritage on the other.

the research aims to present the various factors contributing to the birth of the craft entrepreneur (personal, social, and organizational motives) in general and in Algeria in particular, and the issues faced by traditional crafts and industries of various classifications (traditional technical industries, traditional service industries, traditional productive industries) that impede their developmental path, in order to propose appropriate solutions to these issues, based on the descriptive-analytical approach.

the results of the study concluded that the craft enterprise in Algerian society still faces challenges from various aspects, despite the efforts made by government agencies through the establishment of support and escort bodies, which specialize in following up the process of craft enterprise from idea to creation, as well as interested in financing and facilitating the process of marketing its products.