واقع التسويق الإلكتروني في شركة التأمين SAA بولاية بشار

Abstract EN

This study aimed to determine the reality of electronic marketing in the insurance company SAA in bechar state, The questionnaire was relied on as a tool for data collection, which was distributed to a random sample of 40 employees, and the SPSS program was used to analyze data.

The study concluded that there is an application of e-marketing at the level of the institution under study, It has been proven that there are various elements of the electronic mix of electronic service, electronic pricing and electronic promotion company's insurance services, except for electronic distribution, This is due to the nature of the services provided that require the inspection and examination of the things to be insured and the necessity of signing in presence on the insurance contract by the customer.