استخدام الأطفال لمواقع قنوات الأطفال التلفزيونية و الإشباعات المتحققة منها

Abstract EN

Aims : the study aimed to identify the motives for children's use of children's television channels sites and the gratifications achieved from them.

methodology : the study belongs to descriptive studies, and used the media survey method.

tools : it relied on a questionnaire tool as a tool for data collection sample : a sample of 200 children using the websites, male and female, ranging in age from (9-12) years.

results : the most important results of the study came to the following : kids spend an average (1 to 3) hours per day browsing the websites of children's channels, with a percentage 49% in the first place, and in the second place came the children who spend an average (less than an hour) with a rate of 45%, then the children who spend an average (more than 3 hours) in the third place with a percentage of 6%, the motive (I follow the cartoon characters that I love) came to the fore in the utilitarian motives of the study sample children in their follow-up to the websites of children's channels, with a weight percentage 17.7%.

while the motive (I can play different games) came at the forefront of the ritual motives, with a weight percentage 19.5%, the two satisfactions (increased my sense of entertainment) and (I love playing with my favorite cartoon character) are sharing in the first place for the child's satisfaction as a result of their use of children's channel sites with an average of 2.84 for each.

in the second order, satisfaction (helped me get rid of boredom) came with an average of 2.81, then satisfaction (forget the worries and problems of the study) with an average of 2.77 in the third place.

it was followed by saturation (enjoy the colors and the moving elements within the site) in fourth place with an average of 2.66.