تسويق الموارد البشرية كآلية لإرضاء العميل الخارجي : دراسة حالة مؤسسة نفطال المصلحة التجارية

Abstract EN

The study aimed to test the relationship of marketing human resources in terms of (hiring employees, communication between employees, training and forming employees, delegating employees, motivating employees).

to satisfy the external customer, in the Naftal corporation (commercial directorate Algeria West).

the study relied on the analytical descriptive approach.

a questionnaire was used and distributed to a soft sample of 90 employees and customers.

the results of the study confirmed that the recruitment of employees, training and formation of employees, and motivation of employees have a direct positive effect on the satisfaction of the external client, while each of the communication between employees, delegation of employees, has no direct effect on the satisfaction of the external customer.

the study recommends the adoption of a strategy for marketing human resources and making it a priority among the business of the institution and taking care of the internal customer (the employee) to obtain the satisfaction of the external customer.