استخدام النتنوغرافيا كمقاربة لدراسة المجتمعات الافتراضية

Abstract EN

This study aims to present the methodological and the theoretical foundations upon which the netnographical researches are built, which often focuses on qualitative research and focuses on contextual data, in addition for presenting a set of the methodological tools and the epistemological sequences that are linked to each other by the structural relationships, forming an integrated framework for understanding, analyzing the patterns, the phenomenon’s and sociocultural practices generated within the virtual world.

we can say that the netnography is one of the methodological foundations that helps the researcher to explore the virtual worlds and their interactive contexts and communicative experiences of users.