التسويق المحلي وسيلة لإبراز مقومات الاقتصاد المحلي في الجزائر: قراءة في أجندة لقاءات الحكومة مع الولاة للفترة (2016-2021)‎

Abstract EN

In recent years, general development policies in Algeria have tended towards valuing the economic capabilities of local communities, as an important strategic alternative to achieve regional harmony and balance in approving and implementing development plans, and exploiting the ingredients and resources available for the advancement of the local economy.

to invest in the available capabilities.

so, this study aims to shed light on the local marketing practice in Algeria, to create the appropriate environment for business, and to shed light on the features of adopting this approach during the various meetings held between the government and the governors, where the study concluded the necessity of activating local communication activities to make the regions more attractive to economic activities, in order to supporting the dynamics of the local economy, and achieving regional balance in development programs.