الظاهرة الاتصالية-اللغوية و تعدد المعاني من تحليل المضمون إلى التحليل السيميولوجي

Abstract EN

The issue of the multiplicity of meanings of the communicative linguistic message raises several cognitive and methodological problems, and in order to understand the communicative-linguistic phenomenon, researchers in various disciplines resort to the cognitive tools provided by the linguistic lesson, taking advantage of the development that occurred in the study of meanings, images and sema.

semiological analysis has become a theoretical conception, and an applied methodology, in various knowledge and human and social studies, and a tool in approaching linguistic and non-linguistic formats, and it has become a modern key, making it easier for students to understand the various visual, audio, written and spoken signs.

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through mechanisms the semiological analysis approach, to read the communicative-linguistic material, interpret it, and go far in giving the deep meanings of its messages.