التأثير الاجتماعي على مستخدمي تطبيق "TikTok" من الشباب السعودي دراسة في إطار نظرية رأس المال الاجتماعي

Abstract EN

This study aimed to identify the extent of social impact on users "TikTok" app from Saudi youth and its relationship with various types of Social Capital (transient, communicative, and associative), in addition to identifying the intermediate variables in the realization of social capital.

The study relied on “Social Capital Theory” in providing an explanation of the role which played by the application of “TikTok” in enhancing relations, trust and cooperation among Saudi youth.

Therefore, the study used the method of surveying the audience through the survey questionnaire, and the study sample amounted to 345 individuals from Saudi youth.

The results of the study reached include the following: - Saudi youth use the "TikTok" application at an average level, with differences in the intensity of use according to gender, in favor of females.

- The largest percentage of Saudi youth use pseudonyms and expressive images more than they use their personal photos in the account profile on the "TikTok" application.

- The Social Capital of communicative and transient for Saudi youth on the application "TikTok" is average, with the superiority of the transient Social Capital, which means that young people employ the application to a higher degree in communicating with people who are strangers or different from them.

- Saudi youth didn’t use the "TikTok" application much to communicate with relatives, colleagues, and people with whom they are closely related.

- There is a strong positive correlation between Saudi youth’s addiction to the application of "TikTok" and the rates of realization of Social Capital (the communicative relationship - the correlation - the transient relationship).