تأثير اعلانات التسويق الاجتماعي في سلوك الجمهور بخصوص الوقاية من فيروس كورونا : دراسة ميدانية لعينة من مواطني إقليم كودرستان العراق

Abstract EN

The two researchers seek to measure the impact of social marketing advertisements on a sample of citizens of the Kurdistan region of Iraq, using the survey method.

Kurdish media, especially websites, have published dozens of social advertisements to educate citizens and make them abide by instructions such as washing hands, sterilizing homes, and seeking social distancing.

The researchers found that the Kurdish media contributed to educating the public to a large extent, in addition to other means of awareness.

For this purpose, the two researchers prepared a questionnaire form to measure the opinions of the public to reach the results of the research.

The two researchers reached the following results: 1.

The media has a clear influence in shaping the public's awareness of its knowledge of the mechanisms of preventing the Coronavirus.

2.

Social marketing ads have provided the public with information regarding ways to prevent Coronavirus.

3.

The impact of social marketing ads on audiences varies according to gender, age, and educational level.

4.

Audiences differ in opinions regarding the most attractive and convincing ad formats.