دور تدريب رجال البيع الشخصي في خلق الميزة التنافسية لمؤسسات الإيواء السياحي بالشرق الجزائري

Abstract EN

The study aims to shed light on the role of the process of training personal selling men in giving the competitive advantage to tourist accommodation establishments in eastern Algeria, according to the point of view of customers.

SPSS V25 statistical software.

the study found a set of results, including the presence of a correlation and intersection between training of personal selling men and the competitive advantage of the study institutions, as well as the presence of an intersection and correlation between training of personal selling men and the flexibility and cost of the services of the tourist accommodation institution under study, and modernization and creativity in it, and the study recommended the necessity of invest in personal sales training.