من أجل مقاربة سوسيو اقتصادية لظاهرة الاستهلاك في الجزائر

Abstract EN

The phenomenon of consumption is a phenomenon of an economic nature, but in depth it is a total social phenomenon.

its factors, indications, and reflections are linked to cultural, social, political, and health dimensions, in addition to the economic one.

so, the scientific approach to this phenomenon, especially in order to understand and explain it and then to rationalize it, must be characterized by a global vision i.e.

multidisciplinary ; historical and social accumulated.

human needs and desires started to expand continuously as a result of the modern lifestyle’s deep transformation, and the accelerated development of production and marketing (idea and practice) ; this including the change of consumer / customer relationship with the product or (commodity / service.) through the increasing intervention of a heavy factor the style of seductive marketing.

we moved from a traditional society producing goods to meet the necessary needs of its members, to a modern society producing addicted customers to the irrational acquisition of luxury goods and services.

we moved from producing goods for customers to producing customers for goods, through media promotion and manipulation of minds, tastes and representations.

this article presents an analytical and a critic reading of the irrational consumerism growth phenomenon in our society, in light of the paradox of two contradictory phenomena, poverty and extravagance.

this imposes to think deeply about the determinants and logic of the consumer action, while emphasizing the need for cognitive combination between sociology and economics, in order to crystallize a holistic scientific vision that allows the rationalization of our consumer culture.