استخدام أنظمة الذكاء الاصطناعي و أثرها على تحسين جودة المنتج و خلق الميزة التنافسية حسب رؤية مهندسي وموظفي مؤسسة CERAM الغزوات

Abstract EN

This study aims to identify the impact of the use of artificial intelligence systems in improving product quality and creating competitive advantage according to the vision of CERAM Ghazawat engineers and employees, in order to achieve the objectives of the study, we did aply the descriptive analytical methodology so as to describe the variables quantitatively and qualitatively, a questionnaire was designed as a data collection tool, relying on the structural equations modeling program PLS-SEM for its analysis.

the study found that there is a statistically significant effectual relationship between the use of the artificial intelligence systems and the creation of the competitive advantage, meanwhile showed that there is no significant relationship between the use of artificial intelligence systems and the improvement of product quality.