فعالية التسويق عبر المؤثرون في مواقع التواصل الاجتماعية : دراسة تحليلية لمنصة انستغرام

Abstract EN

This study aims to identify and analyze the effectiveness of influencer marketing on the Instagram platform, and it also seeks to identify the advantages of influencers on social networking sites.

an analytical study was used to collect data on the size of the influencer market, the distribution of influencers, and the most famous brands spread on this platform.

the study concluded that many people discover new brands or products through influencers, as nearly half of millennials have been "inspired" by an influencer to make a purchase, the Instagram platform is the most prominent social networking site for influencer marketing, and the size of the global market for influencer marketing is the largest in recent years.