فعالية الاستراتيجة التسويقية الدولية ل Mcdonald’S في ماليزيا

Abstract EN

One of the top brands in the fast food sector is McDonald’s.

McDonald’s uses several business strategies depending on the market, and they apply a distinct strategy in Malaysia.

this study looks at the international marketing approach used by Malaysian McDonald’s outlets.

the purpose of this study is to investigate and comprehend how the corporation implements its international marketing mix strategy and how the franchise model helps McDonald’s achieve enormous success.

this study concentrated on the (4P) marketing mix strategy, which examines product, price, promotion, and place.

based on the localization and globalization strategies, the study discovered that McDonald’s restaurants have implemented a new form of 4P in their foreign marketing mix.