أثر التحول الرقمي على الأداء الوظيفي للعاملين في البنوك التجارية الجزائرية : دراسة حالة البنوك التجارية لولاية الطارف

Abstract EN

The study aims to highlight the impact of digital transformation in its three dimensions (the use of digital technologies, the digitization of bank employees, and the digitization of customers and their relationships) on the job performance of workers in Algerian commercial banks, and the questionnaire represented the main tool to reach the results.

the study found a set of results, the most important of which are : digital transformation affects the job performance of employees, as there is no impact of the use of digital technologies on the job performance of employees, while there is a positive impact of digitizing customers and digitizing workers on the job performance of workers at a level of morale of 5%.