البيانات الشخصية في مواجهة السوق الرقمي

Abstract EN

The spread of digital markets has been associated with tremendous technological development, and with the prosperity and ease of connection and access to the internet through various digital devices, which has resulted in a phenomenon based on the collection of big data, especially personal data, which is a precious material for the economic operators dealing in the digital market, through which consumers' behavior is studied, to improve the quality of the products offered, but that was accompanied with compromising their privacy.