أثر تبني أخلاقيات الإدارة في تعزيز الصورة الذهنية للمؤسسات الاقتصادية

Abstract EN

The issue of ethics in the field of business is one of the issues that has gained wide resonance these days, because work ethics aims to determine the rules that govern and control the behaviour of individuals and what they do, and all ethical decisions are based on the values of the individual, and values are principles of behaviour such as : honesty, accountability, commitment to implementation promises...etc.

these values are considered as basics for enhancing the mental image of economic institutions, which are considered one of the biggest challenges faced by the latter, in both developing and developed countries, through which they can achieve excellence and superiority.