أثر التسويق الإلكتروني على جذب العملاء في المصارف الإسلامية الأردنية

Abstract EN

This study aimed to identify e-marketing in the labor market towards both consumers and business institutions, to clarify its stages and the associated systems, and to show the efforts of marketing activity in Jordanian Islamic banks, and its role in attracting customers.

in achieving these goals, the study relied on the descriptive analytical approach.

several results were reached, most notably : the e-marketing activity succeeded with its modern view in helping business organizations, including Islamic banks, to evolve from focusing on the product to focusing on the market and customers, in addition to that the e-marketing activity succeeded in gaining an additional advantage in light of the great development the world witnessed as a result of the digital revolution, whose tools are within the reach of many people.

the study made a number of recommendations, the most important of which were : encouraging innovation in the field of electronic marketing in Jordanian Islamic banks, and giving it the necessary attention by involving bank customers in this innovative activity.