أهمية المزيج التسويقي المصرفي في كسب رضا الزبون : دراسة حالة بنك التنمية المحلية ببني صاف عين تموشنت

Abstract EN

This study aims to find out the degree to which the elements of the banking marketing mix affect customer satisfaction at the Local Development Bank of Beni Saf Agency, and in order to determine this effect we have established a practical basis with relying on the descriptive analytical approach, so that we distributed forms addressed to 50 number of the bank's customers, based on the Statistical Program (SPSS).

We have concluded that the bank is working on applying the marketing mix elements in order to satisfy the customer, beside there is an impact of these elements on customer satisfaction