مساهمة الترويج عبر شبكات التواصل الاجتماعي في تنشيط السياحة الحموية بالجزائر : دراسة حالة لعينة من الوكالات السياحية

Abstract EN

This study aims to identify the extent of the contribution of social networks (Facebook) in the promotion of febrile tourism in Algeria.

In this study, we relied on the analytical descriptive approach to achieve the study's objectives.

32 questionnaires were designed and distributed to a sample of tourists and travel agencies across the country, and the questionnaire was analysed using the Social Science Statistical Packages Program SPSS 25 to identify the relationship between the independent variable "Promotion of Tourism Services through Social media networks (Facebook)" and the dependent variable "Revitalizing Febrile Tourism in Algeria".

Finally, the main finding was that there was a statistically significant link between the promotion of tourism services through the social media network "Facebook" and the revitalization of Algeria's febrile tourism.