مستقبل مهنة الإعلام في ظل بروز الذكاء الاصطناعي : هل ستستغني المؤسسات الإعلامية عن صحافييها؟

Abstract EN

This intervention falls within the items of the third axis marked by the impact of artificial intelligence on the functional identity of the media.

In it, we discuss the issue of media professions and the extent to which they are positively and negatively affected by artificial intelligence techniques, in light of the latter's dominance over all aspects of human professional life.

Numerous studies carried out by Western researchers indicate that artificial intelligence will eliminate about 300 jobs and professions in WMA and Europe, including media professions and the media content industry, if it continues to develop, and in light of the resort of a significant number of media institutions except to use it to produce their media materials.

We are trying to answer the following fundamental question: Will media organizations in the future resort to dispensing with their journalists and replacing them with robots and artificial intelligence techniques to manufacture their media content? We reached several results, the most important of which is that it is impossible to say for sure that artificial intelligence will replace the journalist in the media institutions, but it has become necessary for the latter to use AI tools in their various media activities.