حملات إعلانية تفاعلية رقمية باستخدام أكواد الاستجابة السريعة للترويج للأزياء النسائية ذات الطابع الفرعوني

Abstract EN

Interactive digital advertising campaigns using QR codes can be a very effective way to promote pharaonic women's fashion products, and QR codes are two-dimensional codes that can be scanned using a smartphone camera, which can then direct the user to a website or other digital content, and in this type of advertising campaign, QR codes can be placed on promotional materials such as billboards, posters or printed advertisements in fashion magazines, and when the user scans the code, they are directed to a specific page or microsite that displays pharaonic themed women's fashion products, providing a very interactive and engaging experience, and this type of campaign can also include social media components, such as encouraging users to share photos of themselves wearing products on social media, using a branded hashtag, which helps to build buzz and generate excitement around the products, and can also help increase Brand awareness, hence the research problem is how to benefit from the design of interactive digital advertising campaigns using QR codes to promote pharaonic women's fashion in the West, Where the importance of the research lies in the effectiveness of interactive digital advertising campaigns using QR codes, and the extent of their ability to promote women's fashion of a pharaonic character in the West, and from here the research was interested in following the experimental approach of a group of advertising campaigns based on the use of QR codes, to promote pharaonic women's fashion, with a questionnaire to measure the extent of response to the designs under study, as the results show that interactive digital advertising campaigns using QR codes, play an important role in promoting pharaonic women's fashion in the West, through an interactive experience that attracts the user.