دور البرامج الحوارية بالفضائيات المصرية الخاصة في ترتيب أجندة الجمهور نحو قضايا المرأة : دراسة تحليلية-ميدانية

Abstract EN

The study aimed to identify the arrangement of the Egyptian public’s agenda towards women’s issues and the arrangement of the agenda of the talk shows on women’s issues towards those issues and to identify the relationship between the intensity of watching talk shows on women’s issues and the public’s attitudes towards these issues.

during the analysis of the content of the episodes of the program “El setat mayerafosh ykdebo,” which is shown on CBC and the “Safira Aziza” program that is shown on DMC for a period of 3 months using the industrial week, the researcher applied the field study to a purposive sample of the Egyptian audience who watched these programs, consisting of 400 individuals from the age of 18 or more, the researcher used the questionnaire and the content analysis form to collect the data, and the “El setat mayerafosh ykdebo” program topped the list of talk shows on women’s issues most watched by 75% and the “Safira Aziza” program by 57%, and the results showed that the issue of “health and women’s beauty” came in the first order of the topics and issues related to women presented in the study programs with a percentage of 18.5%, followed by the issue of " women's work" with a percentage of 17.5%, while the issue of.

“women’s work” came in the first place with a percentage of 13.5% of issues that the public cares about, then “women’s education” came.

in second place with a percentage of 13%.