العوامل المؤثرة على الأداء المهني للقائم بالاتصال في الصحف الإقليمية المطبوعة في ضوء البيئة الرقمية : دراسة ميدانية

Abstract EN

The study sought to know the professional characteristics of communicators in the regional print and electronic newspapers in the Northern Upper Egypt region (Bani Suef, Fayoum, and Minya), as well as to identify the internal and external factors affecting the performance of communicators and the extent of their use of technology and the relationship to the professional performance level of the communicators.

in its theoretical framework, the study relied on the professional responsibility approach, and the gatekeeper and the media perceptions theories.

the media survey method and the survey tool were used to collect study data by applying on a sample of 150 journalists in the northern upper Egypt region, 50 from each governorate.

the study found that the professional performance of the communicators has become much better after using the computer technology compared to the previous before using this technology, as well as the existence of a relationship between the experience years number of the respondents in the local press work and the extent of the respondents’ proficiency in using the computer or mobile phone in their work.