أثر المهن الاقتصادية الأرجوانية في التنمية السياحية المستدامة: الدور الوسيط للدعم الحكومي: قرية القراموص نموذجا

Abstract EN

This research examines papyrus industry as one of the purple economy professions related to cultural and heritage creative industries.

it serves as a tourism resource and an economic growth driver for any country.

reflecting the concept of the purple economy, this industry is characterized by authenticity and creativity, symbolizing the color purple in its symbolism of colors and its contribution to achieving sustainable development in its three dimensions (economic, social, and environmental).

the village of al-Qaramous was chosen as a case study for this craft since it is the only village in the world that produces and manufactures papyrus.

an electronic questionnaire was used to obtain the opinions of craftsmen and craft owners from the local community in the village regarding the tourism development of this village, aiming for it to become a leading rural village in rare industries such as papyrus industry.

a total of 306 responses were collected from these craftsmen to evaluate the underlying relationship between the main dimensions of purple economy professions and sustainable tourism development through the mediating role of government support for the craft.

the data was analyzed using SmartPLS v.4.4.

the results of exploratory factor analysis and composite factor analysis proved that purple economy professions can be measured through five main dimensions: cultural, innovative, environmental, economic, and social.

the results also showed that government support for the craft partially mediates the relationship between the dimensions of purple economy professions and sustainable tourism development.

thus, the study provides valuable insights for practitioners and academics in the tourism industry.