إشكالية مفهوم الإشهار الإليكتروني في ظل تطور تقنيات الذكاء الاصطناعي و تطبيقات عالم الميتافيرس ؟ : دراسة نقدية استشرافية

Abstract EN

The follower of the history of advertising finds it as old as societies, and it has remained in continuous development accompanying the development of various institutions and organizations, as well as the development of the media and communication, which have become carriers of its various advertising contents and content, so that its most important classifications and divisions are related to the type of medium that contains it, so there is written advertising and Radio and television advertising, up to electronic advertising (via the Internet), and here it can be said that advertising in its modern sense is the result of modern technologies prevailing in every society, which characterize every stage it goes through, and thus advertising is in a steady and continuous development as long as information and communication technologies and their applications are developing Likewise, the Internet, with its various levels of communication, has developed electronic advertising, which has become a feature of its features, but it is noticeable that this development did not stop at fixed borders.

On the manifestations and features of electronic advertising, and here is whether the metaphysical world can accommodate advertising that is compatible with its privacy