دور مؤثري السياحة و السفر في تنشيط السياحة الداخلية بالمملكة العربية السعودية : دراسة ميدانية من وجهة نظر متابعيهم

Abstract EN

The study sought to achieve a major goal of identifying the role of travel and tourism influencers in the development of tourism in the Kingdom of Saudi Arabia, highlighting the motives of their exposure to the pages of these influencers.

The study is based on building its variables and interpreting its results on the source credibility model, and within its framework, a sample of 400 individuals.

the study reached several important results, includingis that more than (56.

3%) follow the publications of Saudi influencers in travel and tourism “sometimes”, while 19.

7% of the total sample is keen to follow these influencers permanently, And that “Snap” is the most preferred platform for following the posts of Saudi travel and tourism influencers, then the “Tik Tok” application.

- What distinguishes and characterizes Saudi travel and tourism influencers most is their attractive and interesting presentation style in displaying their publications It was also found that most of the respondents trust the Saudi travel and tourism influencers- influencers "large", as it turned out that the respondents had previously traveled to the same tourist destination that they followed on the pages of Saudi travel and tourism influencers.

Key words- Travel and Tourism Influencers- Saudi Arabia