أثر الإعلان الإلكتروني على ولاء الزبون بمؤسسة موبيليس-تبسة

Abstract EN

The study aims to try to determine the impact of electronic advertising on the loyalty of the customers of mobilis corporation, Tebessa branch.

the descriptive analytical method was relied on, which is appropriate to the nature of the study.

a questionnaire was distributed to a group of clients of the institution under study (100 clients), and after analyzing the data using SPSS the study found a set of results, the most important of which is that there is a statistically significant effect at the level of significance α≤ 0.05 for electronic advertising on customer loyalty in the institution under study.

and innovation in various types of electronic advertisements compared to television advertisements, and focusing on the content of electronic advertisements in order to influence the customer.