التسويق الفيروسي آلية إلكترونية معاصرة لنجاح حملات تسويق المنتجات عبر مواقع التواصل الاجتماعي مع الإشارة إلى شركة أمازون أنموذجا

Abstract EN

Internet marketing has become one of the most discussed topics today, whether at the level of individuals or institutions in the public and private sectors, and due to the growing interest in marketing, it has become a field of knowledge and studying in various universities and training institutes to highlight and maximize the value of the product and meet the desires of consumers.

the study aims to highlight the role of viral marketing as one of the most important contemporary marketing methods adopted by business organizations at present to deal with the marketing challenges that have emerged from the contemporary environment, and she also found that viral marketing is one of the most important modern electronic methods that are spreading very quickly among the current and targeted consumers, which leads to increase the number of potential consumers for free.

accordingly, the topic suggests the need to work to strengthen the role of viral marketing in the marketing strategy of business enterprises and to adopt it more widely to ensure greater dissemination and success in the future.