تحليل مفهوم الجمهور في العصر الرقمي

Abstract EN

People's lives have changed drastically in the digital age.

increasingly, electronic devices are intrusive into their lives, gradually making them move away from public places, and driving them to think independently.

nowadays, they become able to receive information quickly, and in the meantime, due to the advancement of science and technology.

additionally, conveniences and changes brought by technology make the masses active thinkers with their own ideas.

at the same time, people want to be content creators, or sources of information rather than passive recipients at the end of the linear model, as a result of their sense of participation and their quest for equality.

thus, the concept of 'audience' has become more important, but the old theory and traditional concept of 'audience' are no longer relevant ; today, in the digital age.