دور التسويق الابتكاري في التأثير على القدرة التنافسية لمؤسسة ميناء تنس

Abstract EN

This study aims to identify how the competitiveness is being affected by innovative marketing in the port of TENES corporation, which represents an economic force in the region due to the export and import activity through this maritime gateway, which is the only outlet for the prefecture and the most important economic and commercial facility of the region.

the study concluded that innovative marketing has an important role in developing the personal skills of innovative individuals, as it allows improving the quality of services provided and enhances the corporation competitiveness, and the evaluation to this is based on several indicators, such as: cost, market share, productivity and profitability.

however, the port of TENES corporation does not apply all innovative methods, but its reliance on outside parties to do the planning of new products leads to restricting its ability to carry out the innovation process within the corporation itself through learning.