أثر القيم التنظيمية في تعزيز تطبيق أنظمة الجودة الشاملة في جامعة الملك خالد (أبها)‎

Abstract EN

The study aims to identify the importance and impact of organizational values in promoting the application of total quality at king Khalid university.

the analytical descriptive approach was relied upon the questionnaire which was used as a primary tool for data collection, while the interview with quality officials was used as a supportive tool.

questionnaires were distributed to all administrative officials at the level of all colleges of the university in addition to quality officials at the university and all its members.

the study found that there is a statistically significant positive relationship at the level of significance (0.05 ≥α) between organizational values and the application of the quality system at king Khalid university.

the results also showed that there are no statistically significant differences at the significance level (0.05≥α) between the organizational values and the application of the overall quality of the demographic variables, such as (age, job level, college / university administration), while differences were found in the years of experience variable.

the study recommended the need for the university administration to pay attention to promoting organizational values because of their impact on the effectiveness of quality implementation by consolidating them among the administrative leaders to achieve the goals of the university, and to work to spread the culture of quality among all by carrying out various educational activities on an ongoing basis.