المقاربة التسويقية لشبكات التواصل الاجتماعي متعددة المعايير: دراسة ميدانية لمستخدمي شبكات التواصل (فيسبوك، تويتر وجوجل بلس)‎ باستخدام عملية التحليل الهرمي

Abstract EN

This study addresse to the private concepts of social networks in order to analyze and evaluate their use in Algeria, as well as the methods and approaches made known in each network to develop a strong and reliable model to assess this kind of media.

by identifying the standards affecting here quality and effectiveness according to a hierarchy using the analytic hierarchy process AHP depending on the software for the computer (expert choice), in order to arrange the sample alternatives consisting of three most common and widely used networks using a sub-standard 16 distributed on four key criteria.

the study found to outweigh the network Facebook over its competitors in all major standards with a marked difference in the standard of social integration as well as the sub-criteria except for two criteria superiority twitter in them.

this two are: update and linguistic practice.

it should be noted here that the process of evaluation of existing networks are of great importance for both customers and institutions and even governments.