استخدام أسلوب محفظة الأنشطة في تقييم الموقف التنافسي للمؤسسة: حالة مؤسسة كوندور للأجهزة الإلكترونية

Abstract EN

The aim of the study was to determine the contribution of the method of analyzing the portfolio of activities known as the BCG matrix in the evaluation of the competitive position and how to take decisions concerning the choice of the appropriate strategy by applying it to the company of (Condor SPA).

In order to answer such problematic and to reach the objectives of the following study, it had been drawn upon qualitative approach analyzing data of interviews with responsible of the company.

We used further the analysis method of documents of the company.

The study had led to a variety of findings concerning the company of Condor, which are linked to the testing of hypothesis.

The results confirm that the aspect of experience takes part to the evaluation of the competitive position, to elucidate the stages of the life cycle of the producer and to determinate the kind of portfolios activities and benefiting company.