أنماط التحالفات الاستراتيجية و دورها في تحقيق الميزة التنافسية المستدامة : دراسة استطلاعية لاراء عينة من المديرين في عدد من الشركات و مكاتب السياحة و السفر في مدينة دهوك

Abstract EN

This study aims at clarifying the role of strategic alliances with its four patterns as an independent variable and the sustainable competitive advantage with its four dimensions as a dependent variable.

in order to achieve this goal, a questionnaire was designed and distributed on a sample of the managers of the number of companies and offices of tourism and travel in the Dohuk City.

the descriptive and analytical statistical method has been employed to access and process the data using (SPSS V.24).

this research has reached a set of conclusions and suggestions; including that increasing interest in the patterns of strategic alliances increases the possibility of companies and offices of tourism and travel to achieve sustainable competitive advantage in the city of Dohuk by providing companies allied to each other with creative ideas, acquiring knowledge and working continuously in developing them.

in the light of the conclusions, a number of suggestions have been formulated, the most immportnat of that the management of companies and offices of tourism and travel should search for technology-leading companies to benefit from their technologies and experiences, taking into consideration the harmony of social and cultural factors amongst companies.