دور نظام المعلومات التسويقية في اتخاذ القرارات : دراسة حالة مجموعة شركات دال الغذائية

Abstract EN

The study dealt with the role of marketing information systems on making marketing decisions, by applying it to Dal Food Group.

The problem of the study was the limited interest of Sudanese business organizations in informational resources, especially the marketing information system in its real integrated form within a structured systemic framework that the marketing and procurement departments can benefit from and rely on mainly when making the necessary marketing decisions to perform all their activities.

The study aimed to identify the role of marketing information systems in decision-making in Dal Foodstuff companies.

The study used the descriptive, analytical, educational approach.

One of the most important findings of the study is that there is a discrepancy in the dimensions of marketing information systems, but all of them were at a high level.

The existence of a statistically significant relationship between the internal records system in making marketing decisions in Dal Foodstuff companies, and the existence of a statistically significant relationship between the marketing intelligence system in making marketing decisions in Dal Foodstuff companies