تحليل الواقع الراهن لتسويق بعض المحاصيل الطبية و العطرية في محافظة الحسكة

Abstract EN

The research aims to study and analyze the current reality of marketing some medicinal and aromatic crops in al-hasakah governorate.

where the study dealt with a sample of farmers and traders, the size of which was about 285 farmers and 49 traders, and the number of villages covered by the questionnaire was 48.

the research relied on descriptive and quantitative methods of analysis, and the use of many measurement indicators such as costs, margins, and marketing efficiency.

the results showed the existence of a number of marketing paths through which the production of the study sample crops is discharged, starting from the farm door until it reaches the final consumer, where the sales channel occupied the wholesaler and from him to the semi-wholesale trader and from him to the retailer, the consumer is the main route for marketing the production of the study sample's crops, at a rate of 48.5%, and the farmers reported that the most important advantage of the sales channel that they choose to market their production of the crops of the study sample is for any merchant who offer the highest price, and that the main problem in marketing their products was to offer low purchase prices.

the results showed that the marketing cost of one kilogram of black seed was the lowest compared to cumin and anise, and the cost of sifting and sterilization lost ranked first, and sales commission and market fees ranked last among other marketing costs items.

the net marketing margin for cumin achieved the highest value compared to anise and black seed, and the wholesaler achieved the highest.

absolute marketing margin compared to the semi-wholesale trader and the retailer, while the net marketing margin was higher for the retailer and occupied the first place.

and occupied the second place the semi-wholesale trader and finally came in the third place the wholesaler of crops the three studied, and the producer's share of the consumer price of the anise crop occupied the first place, and for the black seed crop, it occupied the second place, and finally for the cumin crop, it occupied the third place.

while the average net profit amounted to about 603231.7 and 747762.6 and 452720.5sp ha for cumin, anise and black seed, respectively.

the results of the analysis showed that the producer from the consumer was about %80.3 and %84.4 and %83.2 for cumin, anise and black seed, respectively.

the value of marketing efficiency about 56.7%, 58.2% and 48.3% for each of cumin, anise and black seed, respectively.

straight.

it can be considered a good indicator of the level of marketing performance, and the majority of traders reported that they suffer from some problems when purchasing and marketing products, such as speculation, competition and the lack of information on prices, and among the most important proposals for solving problems was the process of storing purchases that helps them overcome marketing problems.