دور الهاشتاج بشبكات التواصل الاجتماعي في تشكيل اتجاهات الجمهور نحو القضايا العامة

Abstract EN

This field study addressed the topic of hashtags on social media (twitter model), revealing the nature of the role of hashtag on twitter and knowledge of the general topics and issues raised during the study period, in addition to observation the attitudes of users to the general issues raised by those hashtags and their evaluation of the role of hashtag.

the study was conducted in the light of the theory of media dependence, using the methodology of the media survey.

the study adopted the tool of electronic questionnaire applied to a sample of 400 respondents of users of hashtag on twitter.

the study results revealed that most hashtags were shared for one day due to the appearance of successive daily events.

they might disappear and then reappear later depending on the importance of the issue to the public.

the results showed that news pages of government media organizations is the first as the most important source of information on the social media on which the users rely on public issues with 46.5%, while the percentage of hashtag in twitter as a source of public information is 41.75%, which is used as a technique began spread in egypt in recent years, and one of the strongest reasons agreed by the users in their assessment of the role of hashtags is a short, fast, and reflect the content for information between users, mediated degree of confidence in the information on hashtags, the results indicated that the cognitive effects resulting from follow the hashtag were more prominent than the influences of affective and behavioral, one of the biggest problems that users face is that some use it to decorate the speech, and the most important suggestions of the users put a title is to content, as well as raising awareness of the importance and role of the hastag in the benefit of the hashtags is a goal.