الذكاء التنافسي و دوره في تمكين الموارد البشرية : دراسة تحليلية لآراء عينة من العاملين في مستشفى الحياة الأهلي في محافظة النجف الأشرف

Abstract EN

The study aims to reveal the relationship and influence between competitive intelligence through its sub-dimensions and the empowerment of human resources at the level of a sample of workers in Al Hayat private Hospital, based on a main problem that was diagnosed by several questions that included the extent to which the relationship and the impact between variables are perceived in the field.

In order to root the cognitive foundations, the study adopted a model (Strauss & Dutoit, 2010) to measure competitive intelligence, which consists of four dimensions : (planning, collection, analysis, communication) and a model (Blanchard et al., 1999) to measure human resource empowerment, which included four main dimensions (Freedom and independence, information sharing, work teams, organizational power).

The questionnaire was adopted as a main tool in collecting data and information for the study, as well as some personal interviews with the sample members who were represented by a group of leaders and followers in Al-Hayat private Hospital.

The study sample included (165) individuals, distributed among the departments and divisions of the organization in question (administrative division, accounts, medical laboratories nurses, pharmacists, doctors).

For the purpose of statistical analysis and treatment, the study relied on testing the normal distribution of the study data and a set of descriptive statistical measures.

Basic structural tests for the validity of the approved measures were used, such as testing the testing the internal consistency methods, which include (combined reliability, Cronbach's alpha, extracted mean test, confirmatory factor analysis).

Measuring the influence relationship to estimate the impact factor and the coefficient of determination.

These methods were used by statistical programs (SPSS V.24.

Smart Pls).

Through the study, several conclusions were reached, the most important of which was the interest of the workers in Al-Hayat private Hospital, the study sample, in competitive intelligence, which is one of the relatively recent concepts that expresses the added value adopted in the development of business organizations, strategic planning and market research, and works to deliver important information to the higher management about What competitors intend to do and enable them to take strategic decisions related to understanding the external environment, contribute to the development of organizational knowledge in the market, improve the quality of their services and products, and ensure improved performance and thus achieve competitive advantage by relying on human resources empowerment, which gives workers flexibility, adaptation and effective response in dealing with the work environment The internal affairs on the one hand and with customers on the other hand, without referring to the administration, since the approach to empowerment of the human resource helps in improving the quality of relations between employees and customers and makes the focus of the senior management focused on long term strategic issues and not being preoccupied with daily routine matters.